[{"id":40394305,"handle":"accessories","updated_at":"2022-05-18T20:00:07+12:00","published_at":"2015-05-07T10:04:00+12:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Accessories","body_html":"The most sought after accessories, from hair bows to socks, bags to collars, all the finishing touches to give your child's ensemble a complete polished look.","image":{"created_at":"2016-09-08T12:35:35+12:00","alt":null,"width":200,"height":267,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0743\/8317\/collections\/Untitled_1.jpg?v=1473294935"}},{"id":57102008416,"handle":"all-products","updated_at":"2022-05-18T20:00:07+12:00","published_at":"2018-06-07T12:01:55+12:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":40349697,"handle":"baby","updated_at":"2022-05-18T20:00:07+12:00","published_at":"2015-05-07T08:47:00+12:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Baby","body_html":"Find everything you'll need to dress your baby beautifully for their first years."},{"id":395449139415,"handle":"cyber-monday-2021","updated_at":"2022-05-18T20:00:07+12:00","published_at":"2021-11-29T12:15:48+13:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Cyber Monday 2021","body_html":""},{"id":275026411674,"handle":"for-mama","updated_at":"2022-05-12T13:35:07+12:00","published_at":"2021-08-12T08:42:31+12:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"For Mama","body_html":"\u003cp\u003eEvery Mama needs a little something special, after all they are the ones doing the amazing job of raising our little darlings. \u003c\/p\u003e\n\u003cp\u003eTreat yourself or when gifting don't forget the all important Mama!\u003c\/p\u003e\n\u003cp\u003eShop our range of products every Mama needs\u003c\/p\u003e"},{"id":382664199,"handle":"baby-gifts","updated_at":"2022-05-18T15:30:17+12:00","published_at":"2016-09-08T12:34:00+12:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Gift Guide For Baby To Be","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNot sure what to buy for a baby shower, new parent or a newborn? We're here to help with this inspirational guide that will ensure you find the perfect gift.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003eA super soft swaddle in the most adorable print, some special nappy creme in a display worthy tube, a special first rattle. A beautiful pair of socks will always be usefel, and the gift giver will be remembered everytime they are worn. A special baby hooded bath towel will be used time and time again. Or a matching set of Silicone Tableware will be sure to be appreciated by any bubba when they start into their little solids!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor that extra special new little person that you want to splash out on how about a Charlie Crane Rocker, or a Moses Basket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShop our Baby Gift Collection\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2016-09-08T12:35:00+12:00","alt":null,"width":200,"height":266,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0743\/8317\/collections\/162002-1455060451-gifts_2.jpg?v=1473294900"}},{"id":40347649,"handle":"new","updated_at":"2022-05-18T15:30:17+12:00","published_at":"2015-05-07T08:46:00+12:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"NEW","body_html":"\u003cspan\u003eWith new items landing regularly, there's always something exciting to discover in our new section. Find the latest collections from our glorious designers.\u003c\/span\u003e","image":{"created_at":"2022-02-25T10:08:02+13:00","alt":null,"width":2160,"height":2160,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0743\/8317\/collections\/website_collection_tiles_5.png?v=1645736883"}},{"id":277204828314,"handle":"pregnancy-newborn","updated_at":"2022-05-12T13:35:07+12:00","published_at":"2021-09-12T12:10:56+12:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Pregnancy \u0026 Newborn","body_html":""},{"id":398498037975,"handle":"waitangi-sale-2022","updated_at":"2022-05-18T20:00:07+12:00","published_at":"2022-01-31T15:33:02+13:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Waitangi Sale 2022","body_html":"\u003cp\u003eUse code WAITANGI for extra 20% off all items in this collection.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note all sale items are final and we are unable to offer returns\/exchanges on these items.\u003cbr\u003eNo backorders, special orders or appro. Discount cannot be applied to any previous orders. Offer not available in conjunction with any other offer. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}]
["Designer_Viva la Vulva","New Born","Product_Accessories","Product_Baby Gift","Product_Toys \u0026 Gifts","Size_OSFA"]
Our all-natural Perineal Massage Oil is a must-try for any new mama-to-be. Your perineum is the firm muscle tissue between the vulva and anus. Massaging the perineal area from 34 weeks onwards can increase blood flow to the area, help the perineal skin stretch a little easier during birth and may reduce the risk of tearing! Think of perineal massage like a warm up for your perineum to help with the big day, mentally and physically.
BENEFITS OF PERINEAL MASSAGE
Prepares perineum for birth by increasing elasticity
Reduces the risk of tearing and episiotomy
Can lower the need for stitches
Can help those with scar tissue from previous births
Increases blood flow to the area preparing skin tissues
Helps mama to relax and mentally prepare for birth
MADE FROM ALL-NATURAL INGREDIENTS
These natural oils have been carefully selected to make the massage easier without messing with your vaginas natural flora.
Grapeseed oil
Avocado oil
Apricot kernel oil
Vitamin E
Jojoba oil
Calendula oil
HOT MAMA TIP
This all-natural oil is also great for baby massage or as a mama body oil.
DIRECTIONS:
An instruction leaflet comes with every Perineal Massage oil as well.
