Why Parents Love Our Jelly Sandals
If you grew up in the 90s, chances are you remember the magic of jelly sandals — those bright, squishy shoes that meant summer was officially here. Today, they’re back for a new generation of Kiwi kids, but with a very welcome upgrade: softer materials, better support, and thoughtful design features that parents genuinely appreciate.
So what makes our Jelly Sandals such a hit with mums and dads? Here’s why they’re becoming a staple in little wardrobes all over Aotearoa.
1. They’re safe for active kids
Summer means running, climbing, splashing, and exploring — and parents love knowing their child’s footwear can keep up. Our jelly sandals feature non-slip, grippy soles designed to help prevent slips on wet decks, playground surfaces, and around the pool.
2. They’re comfortable (really comfortable)
Unlike the stiff jellies of the past, ours soften with body heat, moulding gently to little feet. The flexible design means no rigid rubbing, no sore spots, and no end-of-day complaints. Just comfy, carefree play.
3. Easy on, easy off
When you’re rushing out the door or juggling beach bags, sunblock, and snacks, the last thing you want is a battle with shoes. Parents love the adjustable ankle strap with an easy-to-use buckle — secure enough for big adventures, simple enough for kids to learn to do themselves.
4. Made for water, sand, and everything in between
Jelly sandals are the ultimate summer all-rounder. Kids can jump in waves, run through sprinklers, or dig in the sand — and the shoes simply rinse clean. They dry quickly, don’t hold odour, and are tough enough to last the season (and often the next).
5. They look good with everything
Soft, natural tones mean our jelly sandals pair beautifully with any outfit — from togs and tees to breezy summer dresses. Parents appreciate footwear that’s both practical and stylish.
6. Durable for growing families
Designed to last, they’re a great investment for families with more than one child. Many parents tell us they easily hold up well enough to be handed down, making them a little win for your wallet and for the planet.
From comfort and safety to easy care and timeless style, it’s no wonder Kiwi parents love our Jelly Sandals.
They’re the perfect blend of nostalgic charm and modern practicality — ready for every summer adventure your little one dreams up.